State Farm wine will now cost $6 per ounce in the New Jersey market, according to the company’s press release.
The announcement follows a year-long trial period for the price, which will be in effect from June 1, 2017 through the end of 2018.
The price is a move to increase the volume of the product and make it more appealing to consumers.
In addition, it allows the company to continue its push into the marketplace, and is expected to have a positive impact on overall sales of the wine.
State Farm is the largest producer of agricultural wine in New Jersey.
The state’s farm, winery and bottling companies also produce a wide range of products for the retail market, including cider, beer, liquor, beer and wine.
In 2016, it announced that it was partnering with wine baron Philip Anschutz’s Bordeaux Group to bring the state’s largest wine label, Roussillon, to the market.