Farmers and ranchers across the United States are hoping to become part of a new food-to-table startup, and Texas Farm Bureau wants to be among them.
The Austin, Texas-based company, which will be based in Dallas, aims to provide farm-to, grocery-to and restaurant-to customers with the same kind of personal service and support that’s been available on farms for years, but for a fraction of the price.
To achieve that, Farm to Tap is partnering with TexAgs, a Texas-headquartered agribusiness-funded startup with an extensive database of farm-related data and expertise.
The data, which includes data on farm types, types of animals and feed suppliers, is already being used by farmers to help plan their next crop, and the company hopes to leverage that information to give customers a more personalized experience.
The Farm to Tail service is also one of the reasons that the startup is so different from other food-tapping apps.
It’s designed to help farmers better plan their harvest, as well as provide more personalized support to customers with questions about their food and farm, including tips for buying local, and tips for using organic, locally sourced ingredients.
It even has an app for grocery-store checkout, so that shoppers can compare their grocery-bought purchases and compare prices.
But there’s one big difference with Farm to Tails, which has a more traditional farming focus: it’s focused on the retail side of the farm.
Instead of going to farmers markets and other grocery stores to ask questions, Farm To Tap wants to sell products directly to customers through its website and app.
This means that the company won’t be selling farm products at grocery stores.
Rather, it’s going to sell its own produce and farm-fresh food directly to consumers.
This makes it much more consumer-focused, and gives farmers a more complete picture of the growing demand for farm products in their area.
For example, the Farm To Tail app will show you all the crops, including fruits, vegetables, grains, and nuts, as they’re grown in your area, so you can compare prices and compare what’s available locally.
In addition, the company has an automated system that helps you find a farm, and then offers you options like a farm-owner or a farmer-supplier recommendation.
If you like what you see, you can save it to your Farm To Tails Farm To Table account so you don’t have to worry about remembering to pay.
“We’ve been using it for a year to understand what’s happening in the market, and we’re looking at doing more,” says Josh Leggett, who will be the chief operating officer of Farm To Tent, the new app that the team is launching to support the service.
The team also hopes to offer Farm To Teas, which is a subscription service, to its customers.
In order to do this, it needs to get permission from Texas Agriculture Commissioner Mike Morrisey.
That process is expected to take a few weeks, according to Leggitt.
There are also some hurdles for the company, as Leggetti says the team’s first batch of product was tested on six different varieties of corn.
The current crop was the fastest growing in Texas, and some farmers were upset about the quality of the product they received.
Leggets says they’ve been working with a company called GrowToMe to test out their new crop, which could be ready in a few days.
“It’s been really good so far, but it’s definitely something we need to make sure we test more,” Leggetts says.
As part of the deal with TexA, FarmToTails also has the support of Texas Agribusy, the Texas state farm agency.
“Farm To Tashes has a really good team and we look forward to working with them in Texas,” says David Groshen, a representative for Texas Agri-Food Development Authority.
“This is a great opportunity for Texas to get the farm to table model out there, which isn’t just a food delivery model, but also a farmer’s delivery model.”
For now, the only way to get Farm To Terails is to subscribe to the app and buy a subscription to the FarmTo Tap service, but that may change.
The company plans to launch the Farm to Terails service in a couple of months.
“TexAgs has been a very helpful partner for us as we’ve developed the product and we’ve been developing it,” says Grosen.
“I think they’re very excited about what we’ve created with Farm To The Table.”